Open Access dude Michael Eisen is discussing his favorite publishing outfit on the Twitts and the conversation landed on this question. Thought I'd ask you, Dear Reader.
The second part is, how could the image and reputation of PLoS ONE be improved in your subfield?
I see the pathway in my field to be via people who are seen as movers and shakers putting their respectable work there.
I don't know how to make that happen. Perhaps individual lobbying?
The youngster gunner types aren't going to want to risk it, of course. So we can't depend on them. Mid career plodders like myself publishing there is almost going to make things worse. I think the plan would have to be to personally target established, well-regarded oldsters.