Someone forwarded me what appears to be credible evidence that Wiley is considering taking Addiction Biology Open Access.
To the tune of $2,500 per article.
At present this title has no page charges within their standard article size.
This is interesting because Wiley purchased this title quite a while ago at a JIF that was at or below my perception of my field's dump-journal level.
They managed to march the JIF up the ranks and get it into the top position in the ISI Substance Abuse category. This, IMO, then stoked a virtuous cycle in which people submit better and better work there.
At some point in the past few years the journal went from publishing four issues per year to six. And the JIF remains atop the category.
As a business, what would you do? You build up a service until it is in high demand and then you try to cash in, that's what.
Personally I think this will kill the golden goose. It will be a slow process, however, and Wiley will make some money in the mean time.
The question is, do most competitors choose to follow suit? If so, Wiley wins big because authors will eventually have no other option. If the timing is good, Addiction Biology makes money early and then keeps on going as the leader of the pack.
All y'all Open Access wackaloons believe this is inevitable and are solidly behind Wiley's move, no doubt.
I will be fascinated to see how this one plays out.