I'm looking at the table of contents of a journal that, as many of them do, is going through a bout of hand wringing over it's impact factor.
Three article titles in and...I'm fighting to keep my eyes open. FFS, get some more interesting titles.
Second, and this is the big one, just about every frigging article screams "We couldn't get this into Nature Neuroscience or Neuron so we're dumping it here". Sorry, but when you are positioned with a scope that is nearly identical to other journals of much higher JIF, this is what happens. Your JIF gradually swirls the drain.