To be absolutely clear, I use the term "dump journal" without malice. Some do, I know, but I do not. I use it to refer to journals of last resort. The ones where you and your subfield are perfectly willing to publish stuff and, more importantly, perfectly willing to cite other papers. Sure, it isn't viewed as awesome, but it is....respectable. The Editor and sub-editors, probably the editorial board, are known people. Established figures who publish most of their own papers in much, much higher IF journals. It is considered a place where the peer review is solid, conducted by appropriate experts who, btw, review extensively for journals higher up the food chain.
What interests me today, Dear Reader, are the perceptions and beliefs of those people who are involved in the dump journal. Authors who submit work there, the Editor and any sub-editors....and the reviewers. Do we all commonly view the venue in question as a "dump journal"? Or are there those that are surprised and a bit offended that anyone else would consider their solid, society level journals as such a thing?
Are there those who recognize that others view the journal as a dump journal but wish to work to change this reputation? By being harsher during the review process than is warranted given the history of the journal? That approach is a game of chicken though...if you think a dump journal is getting too uppity for its current IF then you are going to just move on to some other journal for your data-dumping purposes, are you not? If a publisher or journal staff wanted to make a serious move up the relative rankings, they'd better have a plan and a steely nerve if you ask me.
This brings me around to my fascination with PLoS ONE and subjective notions of its quality and importance. What IS this journal? Is it a dumping grounds for stuff you had rejected elsewhere on "importance" and "impact" grounds and you just want the damn data out there already? That would qualify as a dump journal in my view. Or do you view it as a potential primary venue...because it enjoys an IF in the 4s and that's well into run-of-the-mill decent for your subfield?
Furthermore, how does this color your interaction with the journal? I know we have a few folks around here who function as Academic Editors. Are you one of those that thinks PLoS ONE should be ever upping its "quality" in an attempt to improve the reputation? Do you fear it becoming a "dump journal"? Or do you embrace that status?
Are you involved with another journal that some might consider a dump journal for your field? Do you think of it this way yourself? Or do see it as a solid journal and it is that other journal, 0.245 IF points down, which is the real dump journal?